AI JOB RISK SCANNER
O*NET-SOC 13-1161.01 / model V11 rated-task engine

Will AI replace
Search Marketing Strategists?

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Estimated AI task exposure
55%

Moderate exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

36 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

63/100

Physical moat

43/100

Human moat

22/100

Rating coverage

100%

36 task statements / 36 rated

Highest-weighted occupation tasks

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
Importance 88/100Relevance 100/100Frequency 59/100Weight 0.85
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
Importance 88/100Relevance 100/100Frequency 55/100Weight 0.84
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
Importance 88/100Relevance 100/100Frequency 50/100Weight 0.83
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
Importance 82/100Relevance 100/100Frequency 55/100Weight 0.82
Participate in the development or implementation of online marketing strategy.
Importance 88/100Relevance 100/100Frequency 46/100Weight 0.82
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
Importance 82/100Relevance 100/100Frequency 47/100Weight 0.80
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
Importance 79/100Relevance 100/100Frequency 38/100Weight 0.77
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
Importance 77/100Relevance 100/100Frequency 39/100Weight 0.76
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.
Importance 72/100Relevance 100/100Frequency 47/100Weight 0.76
Create content strategies for digital media.
Importance 78/100Relevance 96/100Frequency 43/100Weight 0.76

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$78,760

BLS OEWS May 2025

National employment

899,580

BLS OEWS May 2025

Projected growth

+7.0%

BLS Employment Projections 2025–2035

Average annual openings

82

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Electric Motor, Power Tool, and Related Repairers

5%

50 points lower exposure • 72% profile similarity

Median wage: $56,210 Growth 2025–2035: +4.4% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Helpers--Extraction Workers

5%

50 points lower exposure • 72% profile similarity

Median wage: $47,730 Growth 2025–2035: +1.7% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Heating, Air Conditioning, and Refrigeration Mechanics and Installers

9%

46 points lower exposure • 75% profile similarity

Median wage: $61,010 Growth 2025–2035: +10.9% Annual openings: 41

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Millwrights

5%

50 points lower exposure • 73% profile similarity

Median wage: $65,700 Growth 2025–2035: +0.9% Annual openings: 3

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Cement Masons and Concrete Finishers

6%

49 points lower exposure • 75% profile similarity

Median wage: $57,020 Growth 2025–2035: +1.6% Annual openings: 14

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Outdoor Power Equipment and Other Small Engine Mechanics

5%

50 points lower exposure • 71% profile similarity

Median wage: $47,880 Growth 2025–2035: +2.3% Annual openings: 4

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
I am your guide.
Knowledge is your strongest upgrade.