AI JOB RISK SCANNER
O*NET-SOC 11-2021.00 / model V11 rated-task engine

Will AI replace
Marketing Managers?

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Estimated AI task exposure
63%

High exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

20 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

65/100

Physical moat

8/100

Human moat

54/100

Rating coverage

100%

20 task statements / 20 rated

Highest-weighted occupation tasks

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Importance 77/100Relevance 91/100Frequency 44/100Weight 0.74
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Importance 74/100Relevance 89/100Frequency 38/100Weight 0.70
Compile lists describing product or service offerings.
Importance 66/100Relevance 97/100Frequency 36/100Weight 0.70
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Importance 72/100Relevance 82/100Frequency 45/100Weight 0.69
Consult with product development personnel on product specifications, such as design, color, or packaging.
Importance 65/100Relevance 91/100Frequency 38/100Weight 0.68
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Importance 69/100Relevance 78/100Frequency 38/100Weight 0.65
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Importance 69/100Relevance 78/100Frequency 30/100Weight 0.63
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Importance 70/100Relevance 72/100Frequency 36/100Weight 0.63
Initiate market research studies, or analyze their findings.
Importance 68/100Relevance 83/100Frequency 24/100Weight 0.63
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Importance 64/100Relevance 78/100Frequency 27/100Weight 0.60

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$166,790

BLS OEWS May 2025

National employment

395,240

BLS OEWS May 2025

Projected growth

+6.9%

BLS Employment Projections 2025–2035

Average annual openings

34

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Substitute Teachers, Short-Term

12%

51 points lower exposure • 71% profile similarity

Median wage: $41,670 Growth 2025–2035: +2.0% Annual openings: 65

stronger human/judgment moat, more physical-world work
SAFER ALTERNATIVE

Teaching Assistants, Preschool, Elementary, Middle, and Secondary School, Except Special Education

19%

44 points lower exposure • 74% profile similarity

Median wage: Not published Growth 2025–2035: Not published Annual openings: Not published

stronger human/judgment moat, more physical-world work
SAFER ALTERNATIVE

Orthotists and Prosthetists

28%

35 points lower exposure • 79% profile similarity

Median wage: $81,110 Growth 2025–2035: +12.9% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Athletes and Sports Competitors

21%

42 points lower exposure • 77% profile similarity

Median wage: $66,710 Growth 2025–2035: +5.5% Annual openings: 2

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Chefs and Head Cooks

12%

51 points lower exposure • 66% profile similarity

Median wage: $62,470 Growth 2025–2035: +6.6% Annual openings: 25

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Hydroelectric Production Managers

10%

53 points lower exposure • 64% profile similarity

Median wage: $126,060 Growth 2025–2035: +2.6% Annual openings: 17

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

    LEARN

    • AI-assisted research
    • workflow automation
    • data literacy
    • prompt and workflow design
    • AI output verification

    AI-PROOFING RESOURCES

    What this score does not mean

    The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

    New in V11

    Find a Safer Career Path

    High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

    EXPLORE CAREER ALTERNATIVES
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