AI JOB RISK SCANNER
O*NET-SOC 13-1161.00 / model V11 rated-task engine

Will AI replace
Market Research Analysts and Marketing Specialists?

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Estimated AI task exposure
91%

Very High exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

13 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

83/100

Physical moat

3/100

Human moat

26/100

Rating coverage

100%

13 task statements / 13 rated

Highest-weighted occupation tasks

Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Importance 76/100Relevance 100/100Frequency 37/100Weight 0.76
Seek and provide information to help companies determine their position in the marketplace.
Importance 76/100Relevance 100/100Frequency 37/100Weight 0.76
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Importance 72/100Relevance 100/100Frequency 44/100Weight 0.76
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Importance 66/100Relevance 100/100Frequency 33/100Weight 0.71
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Importance 74/100Relevance 89/100Frequency 38/100Weight 0.71
Monitor industry statistics and follow trends in trade literature.
Importance 63/100Relevance 94/100Frequency 41/100Weight 0.70
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
Importance 71/100Relevance 78/100Frequency 34/100Weight 0.65
Measure and assess customer and employee satisfaction.
Importance 66/100Relevance 89/100Frequency 25/100Weight 0.64
Forecast and track marketing and sales trends, analyzing collected data.
Importance 53/100Relevance 89/100Frequency 26/100Weight 0.60
Measure the effectiveness of marketing, advertising, and communications programs and strategies.
Importance 59/100Relevance 78/100Frequency 25/100Weight 0.58

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$78,760

BLS OEWS May 2025

National employment

899,580

BLS OEWS May 2025

Projected growth

+7.0%

BLS Employment Projections 2025–2035

Average annual openings

82

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Millwrights

5%

86 points lower exposure • 53% profile similarity

Median wage: $65,700 Growth 2025–2035: +0.9% Annual openings: 3

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Hydroelectric Production Managers

10%

81 points lower exposure • 54% profile similarity

Median wage: $126,060 Growth 2025–2035: +2.6% Annual openings: 17

stronger human/judgment moat, more physical-world work
SAFER ALTERNATIVE

Heating, Air Conditioning, and Refrigeration Mechanics and Installers

9%

82 points lower exposure • 54% profile similarity

Median wage: $61,010 Growth 2025–2035: +10.9% Annual openings: 41

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Chefs and Head Cooks

12%

79 points lower exposure • 55% profile similarity

Median wage: $62,470 Growth 2025–2035: +6.6% Annual openings: 25

stronger human/judgment moat, more physical-world work
SAFER ALTERNATIVE

Cement Masons and Concrete Finishers

6%

85 points lower exposure • 54% profile similarity

Median wage: $57,020 Growth 2025–2035: +1.6% Annual openings: 14

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Farmworkers and Laborers, Crop, Nursery, and Greenhouse

8%

83 points lower exposure • 53% profile similarity

Median wage: $35,660 Growth 2025–2035: -2.4% Annual openings: 72

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
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