AI JOB RISK SCANNER
O*NET-SOC 27-3031.00 / model V11 rated-task engine

Will AI replace
Public Relations Specialists?

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Estimated AI task exposure
65%

High exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

18 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

60/100

Physical moat

4/100

Human moat

39/100

Rating coverage

100%

18 task statements / 18 rated

Highest-weighted occupation tasks

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Importance 89/100Relevance 100/100Frequency 58/100Weight 0.85
Post and update content on the company's Web site and social media outlets.
Importance 85/100Relevance 100/100Frequency 62/100Weight 0.85
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Importance 85/100Relevance 100/100Frequency 52/100Weight 0.82
Write press releases or other media communications to promote clients.
Importance 84/100Relevance 96/100Frequency 55/100Weight 0.81
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Importance 81/100Relevance 100/100Frequency 46/100Weight 0.79
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Importance 80/100Relevance 100/100Frequency 39/100Weight 0.77
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Importance 78/100Relevance 96/100Frequency 40/100Weight 0.75
Coach client representatives in effective communication with the public or with employees.
Importance 78/100Relevance 96/100Frequency 36/100Weight 0.74
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Importance 72/100Relevance 100/100Frequency 33/100Weight 0.73
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Importance 72/100Relevance 91/100Frequency 40/100Weight 0.71

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$74,750

BLS OEWS May 2025

National employment

283,380

BLS OEWS May 2025

Projected growth

+1.8%

BLS Employment Projections 2025–2035

Average annual openings

23

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Hydroelectric Production Managers

10%

55 points lower exposure • 69% profile similarity

Median wage: $126,060 Growth 2025–2035: +2.6% Annual openings: 17

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Chefs and Head Cooks

12%

53 points lower exposure • 70% profile similarity

Median wage: $62,470 Growth 2025–2035: +6.6% Annual openings: 25

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Butchers and Meat Cutters

5%

60 points lower exposure • 63% profile similarity

Median wage: $40,140 Growth 2025–2035: +2.4% Annual openings: 15

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Hazardous Materials Removal Workers

11%

54 points lower exposure • 69% profile similarity

Median wage: $49,450 Growth 2025–2035: +1.5% Annual openings: 4

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Bicycle Repairers

5%

60 points lower exposure • 61% profile similarity

Median wage: $42,780 Growth 2025–2035: -5.7% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Bus Drivers, Transit and Intercity

22%

43 points lower exposure • 75% profile similarity

Median wage: $59,050 Growth 2025–2035: +4.1% Annual openings: 21

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
I am your guide.
Knowledge is your strongest upgrade.