AI JOB RISK SCANNER
O*NET-SOC 11-2011.00 / model V11 rated-task engine

Will AI replace
Advertising and Promotions Managers?

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Estimated AI task exposure
70%

High exposure

V11 weights occupation tasks using O*NET Importance, Relevance and Frequency ratings instead of treating every task equally.

30 tasks have usable Task Rating records; weighted-task coverage is 100%.

Digital/info work

68/100

Physical moat

15/100

Human moat

31/100

Rating coverage

100%

30 task statements / 30 rated

Highest-weighted occupation tasks

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Importance 77/100Relevance 97/100Frequency 54/100Weight 0.79
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
Importance 76/100Relevance 95/100Frequency 54/100Weight 0.78
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
Importance 77/100Relevance 87/100Frequency 65/100Weight 0.78
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
Importance 72/100Relevance 93/100Frequency 63/100Weight 0.78
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
Importance 77/100Relevance 87/100Frequency 57/100Weight 0.76
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
Importance 76/100Relevance 84/100Frequency 57/100Weight 0.74
Analyze the effectiveness of marketing tactics or channels.
Importance 74/100Relevance 89/100Frequency 49/100Weight 0.74
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
Importance 67/100Relevance 89/100Frequency 51/100Weight 0.71
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
Importance 76/100Relevance 80/100Frequency 50/100Weight 0.71
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
Importance 74/100Relevance 81/100Frequency 51/100Weight 0.71

Task weighting

Each rated task receives a composite weight: 38% relevance, 37% importance and 25% frequency. Core tasks receive a small additional multiplier. Low-precision rows flagged by O*NET for suppression are excluded.

Occupation scoring

When rating coverage is strong, rated tasks contribute 60% of the digital, physical and human task signals and Work Activities contribute 40%. Lower-coverage occupations automatically rely more on Work Activities.

U.S. labor market

BLS Wage & Employment Outlook

Median annual wage

$133,660

BLS OEWS May 2025

National employment

21,470

BLS OEWS May 2025

Projected growth

-3.7%

BLS Employment Projections 2025–2035

Average annual openings

2

BLS Employment Projections 2025–2035

BLS labor-market figures are separate from the site's AI-exposure model. Missing values mean a compatible detailed BLS occupation estimate was not published or could not be mapped.

Career pivot radar

Safer Career Alternatives

These options are selected from the same 923-occupation model. They favor a similar task/work profile with meaningfully lower estimated AI exposure. They are suggestions for exploration, not guarantees of job fit.

SAFER ALTERNATIVE

Hydroelectric Production Managers

10%

60 points lower exposure • 66% profile similarity

Median wage: $126,060 Growth 2025–2035: +2.6% Annual openings: 17

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Bicycle Repairers

5%

65 points lower exposure • 62% profile similarity

Median wage: $42,780 Growth 2025–2035: -5.7% Annual openings: 1

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Butchers and Meat Cutters

5%

65 points lower exposure • 61% profile similarity

Median wage: $40,140 Growth 2025–2035: +2.4% Annual openings: 15

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Chefs and Head Cooks

12%

58 points lower exposure • 67% profile similarity

Median wage: $62,470 Growth 2025–2035: +6.6% Annual openings: 25

stronger human/judgment moat, more physical-world work
SAFER ALTERNATIVE

Hazardous Materials Removal Workers

11%

59 points lower exposure • 68% profile similarity

Median wage: $49,450 Growth 2025–2035: +1.5% Annual openings: 4

more physical-world work, less digital task exposure
SAFER ALTERNATIVE

Millwrights

5%

65 points lower exposure • 63% profile similarity

Median wage: $65,700 Growth 2025–2035: +0.9% Annual openings: 3

more physical-world work, less digital task exposure

Personalized career defense protocol

AI-Proofing Plan

AUTOMATE

  • routine information gathering
  • first-pass document drafting
  • standard reporting and summarization
  • repeatable administrative workflows

AUGMENT

  • research and analysis
  • quality checking AI-generated work
  • decision preparation
  • scenario generation

PROTECT

  • domain expertise
  • exception handling
  • accountability for outcomes

LEARN

  • AI-assisted research
  • workflow automation
  • data literacy
  • prompt and workflow design
  • AI output verification

AI-PROOFING RESOURCES

What this score does not mean

The percentage is a comparative task-exposure index. It is not the probability that this occupation disappears, that a worker is laid off, or that AI can perform the entire job.

New in V11

Find a Safer Career Path

High exposure does not mean starting over. V11 compares your occupation with the other 922 O*NET occupations and surfaces lower-exposure options with similar work profiles.

EXPLORE CAREER ALTERNATIVES
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Knowledge is your strongest upgrade.